Don't Spill Your Coffee

Now, according to the Mocha Club, your $7 can "sustain life for 1 person living with AIDS."

Instead, your $7 translates into 525 Kenyan shillings. This is enough to pay the rent for a one room mud-hut in the slum and leave some left over to take a bus into town and buy a lollipop. Not only is this kind of marketing dehumanizing, it is also damaging to the very people it aims to help. The Mocha Club is perpetuating the stereotype that Africans are sitting around in their meager existences waiting to be saved by a generous white-foreigner with a couple bucks. Don't spill your coffee - it might kill someone.

Image from www.mochaclub.org